Heroes and Nashville star Hayden Panettiere has been revealed as the latest face and voice of TV and internet ads for Cotton Incorporated's The Fabric of Our Lives campaign, promoting the material's role as a versatile textile fibre.

Ric Hendee, senior vice president of consumer marketing for Cotton Inc, said of the appointment 'For this commercial we wanted a celebrity with an all-American, girl next door quality. Hayden had the look and the country cross-over sound we were looking for'.